Established in 2014.
- Our story began a decade ago in Jurmala, a charming beach town in Latvia.
- With over 1000 unique designs and the success of our 3 physical stores, we have garnered extensive expertise in fashion production and keeping up with evolving consumer demands.
- The world is changing and so are we, trying new channels, new designs, new fabrics and new collaborations. We love to stay classy and sometimes different, the good news are that nowadays everything is "fashionable" - it's up to you to find your own style and what we can do is to inspire you.
- Everything is produced by real women for real women in Latvia, Europe.
Slow fashion made in Latvia.
In today's globalized world, where mass production is the norm, we proudly hold onto our roots in tailoring in design, keeping it as affordable as possible.
Our inspiration comes from the serene forest walks, breathtaking beach sunsets, and the charming streets of Riga. Every aspect of our design, production, and even inspiration is deeply rooted in the local culture.
Empowering women
Our vision revolves around enabling women to embrace self-love. To achieve this, we prioritize client satisfaction by focusing on the dress's fit, quality, and its ability to make women feel beautiful and unique. "Look good - feel better!"
Black Swan shops: